您好！按照我国法律的相关规定，只要在中华人民共和国境内，商品经营者或者服务提供者通过一定媒介和形式直接或间接地介绍自己所推销的商品或者服务活动，就适用《广告法》，如果您所说的通过跨境电商零售方式进口的保健食品通过前述方式宣传保健功能，在发布前应当按照《广告法》相关规定由广告审查机关进行审查，未经审查，不得发布。
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请问通过跨境电子商务零售方式进口的保健食品在国内进行广告宣传时是否可以宣传保健功能？
保健功能
保健食品广告宣传
2023-06-19
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